For every 10 emails you receive full of marketing blurb, I bet you don't read 9 of them.

So what are the ways for your emails to avoid the Spam and being the 1 in 10?

 

1. Vary the message and style

If you send out an email saying "March Newsletter" then the following month "April Newsletter", you'll soon lose your audience. How unimaginative.

Even more criminal is buying a generic pdf newsletter and sending it out. Lazy and…

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In business, people buy people. Not companies.



Of the dozens of people who want to follow you, the ones whose profile is open & transparent, supported by a photo, will resonate most.



You are less inclined to follow a company - there's more chance they'll want to sell to you than converse with you. Though a corporate Twitter account, used in the right way, can build credibility for the company.



For someone you know, you'll feel more inclined to converse with… Continue

There are a profusion of different types of business networks, all approaching the objective of generating more business in different ways. Here's my view of the 4 main types giving the pros and cons of each

 

1. 4Networking - social business networking

4N is a national network and works on the basis of Meet-Like-Know-Trust. It is 50% social and 50% business. The atmosphere is relaxed and mirrors the…

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Business Networking is all about making connections. One of the easiest ways to perpetuate that contact made is by connecting to them in LinkedIn. Here are 4 ways that LinkedIn can enhance your 4N connections



1. Extend Contacts Made Networking to LinkedIn

If you meet at a 4Networking or BNI breakfast or chat on the forum, you've made the connection and have something in common.

Add a very personal message when asking for that person to connect to you on… Continue